Today I am going to share with you one of the new ways I map out the content I intend to create.
It will help you stay organized, be consistent, and not continually have to think "what am I gonna talk about or film or write for this video/post/email?"
It really only takes one deep thinking session to create this and from there you'll have hours of content to create.
Disclaimer: Even though you make this list and will have tons of ideas, the actual work comes from creating. Aka DOING THE WORK.
Ideas are nothing unless you execute on them.
But you got this, I believe in you.
How to map out content to create for the people you seek to serve:
1) Choose your Medium:
Video, podcast, blog posts, email, Instagram video, Facebook Live, Tik Tok, etc…
What do you like doing the most? Writing, speaking? Pick your medium according the that.
When you start, pick one and stick to it for 3 months. Then try to combine two (video and blog post).
2) Who is it you seek to serve? Your customer avatar? Get specific.
The truth is you can't help everybody. Not everyone is going to love or like what you create. Get specific on who you can help first.
A good place to start? - Think of your old self. What would you create to help the older version of you? What lessons, wisdom, technique, frameworks, ideas could you share with your old self to help them get through what you went through?
3) Identify a dream outcome that the person you seek to serve wants to have.
Health, Wealth, Relationships are the three biggest niches/markets and everybody has a dream outcome in those areas.
What does that dream outcome look like in one of those areas for your customer avatar?
4) Identify the problems that they have that are stopping them from getting to their dream outcome.
What problems could your customer avatar be experiencing keeping them from that dream outcome?
Make a list as big as you can! And you can always add to it when the ideas come out of left field when you sleeping in the middle of the night and you wake up to a new idea of how to help, add it to the list. Then go back to sleep.
5) Write a solution to each one of these problems.
Now, look at your big list. How can you provide the solution to each and every single one of those problems? If you don't have ALL the answers, who could you team up with to provide those solutions?
The easiest way to title you posts, videos, podcasts..."How to do this without having to do that"
6) Create a video, podcast, blog post around each problem individually
Now put in the work and CREATE!
The goal here is not to be perfect but to get better. Your first video may suck, the next one will be better, then better. Don't try to be perfect just keep progressing forward and keep creating with the intention to help people.
7) Post. Share. Call To Action
Then post it. Don't post for the validation, post with the intention of helping ONE person, just one person. That's always been my mindset, I hope whatever I create helps just ONE person reach a new height in some kind of way. That's it.
I hope this helps! I also try to have one day where I have time scheduled to create one of these posts. As of lately, Thursday mornings at 8 am are when I write these Weekly Elevates.
Schedule time in your calendar to create.