Here is the thing about growing your brand - you can't serve everyone and everyone is not for you.
You must get clear on who you serve.
Nike has haters. Apple has haters. Amazon has haters.
Although those brands serve millions of people now, they still don't serve everyone. And they didn't start off trying to serve everyone.
Nike first served long distance runners.
Apple first served those who had access to computers (at the time not many).
Amazon first served readers.
They all know who they serve on an intimate level. They do their best to serve their customer at the highest level while giving them an incredible experience.
When trying to grow your brand, you must think of who your serving through this lens:
"I help a unique avatar solve a specific problem in a unique way that reverses their biggest objection."
The more clear you can get on who you serve, the more efficient you will be able to market yourself, your offers, and your products to them. While in the long run, experiencing massive growth, a tribe of raving fans, and a healthy business!
At NewHeidts, the best way we do this is by working through our Customer Avatar framework.
Here is what that looks like -
What are their Identities? Unique Identities?
What are their Goals/Aspirations?
What are their values?
What do their Beliefs about XYZ products?
Where are they gathered? (Social Media Platforms, Events, Etc)
Where do they spend money?
What are BUZZ WORDS the resonate with?
What BOLD CLAIMS would grab their attention?
What Messaging/Hooks can we use to attract their attention?
Get a clear picture in your head so you can find and see these customers. Just as if you wanted a certain specific car and your attention sees this car everywhere.
Imagine if you all of a sudden starting seeing your type of customer everywhere. Then being able to talk to them, inspire and connect with them on a deeper level, then offer them your products and services.
Knowing who you serve makes you stand out from the crowd of the thousands of businesses lined up all selling the same thing. This also allows you to connect with your type of people, your tribe.
We strive to do three things in our marketing strategies.
That's how NewHeidts helps our partners connect with their perfect customers. We can do this incredibly well if we know who we serve!
The next step in our Vertex Blueprint is getting clear on what kind of offer(s) we can make that are so good that customers would feel stupid if they said no.